Our Story
Beautiful things
for little lives.
Kids & Mom began with one simple idea: children deserve products that are beautiful, comfortable, safe, and made with care.
Why We Exist
Thoughtfully chosen.
Made for real life.
From the first tiny outfit to the everyday essentials that make family life easier, we believe good design should never come at the cost of comfort or quality.
“I wanted a store I could trust with my own children — where every label, every stitch, and every price felt honest.”
Sarah Whitfield
Founder & Mom of Three
Our Journey
From one family
to thousands.
2016
A little idea in a nursery
Our founder, Sarah, couldn't find soft, safe, beautifully made basics for her newborn — so she started sewing her own.
2018
First store opens
What began on a kitchen table grew into our very first shop, stocked with organic cotton essentials for babies.
2021
Growing the family
We expanded into toys, feeding, and maternity wear, working with small ateliers who share our values.
2024
24,000+ families and counting
Today, Kids & Mom ships across the country, but we still test every product the same way we did on day one — on our own kids.
What We Believe
The details matter.
Gentle by nature
Organic, breathable fabrics and thoughtful materials chosen with sensitive skin in mind.
Safety first
Every product is carefully selected and tested against strict child-safety standards.
Made with care
We work with people who take pride in their craft and care about how every piece is made.
Joyful design
Beautiful, practical pieces designed to make everyday family moments feel a little more special.
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Kids & Mom
For the little moments
that mean everything.
Thank you for letting us be part of your family's story. We're just getting started.